02 / 03 · CRM · Business operations

LocalFlow CRM

A modern CRM and booking dashboard for service-based businesses.

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LocalFlow CRM product interface

Overview

A product built around a clear job.

A central workspace that helps local service businesses organise leads, customers, appointments, staff activity and everyday operations in one place.

My role
Independent product design and frontend development
Objective
Reduce context switching and make the next useful business action obvious.
01 · The problem

Small businesses often use several disconnected tools to manage leads, customers and appointments.

02 · The solution

I designed a centralised dashboard that makes important business information easier to view and manage.

Key features

  • Lead management
  • Appointment booking
  • Staff overview
  • Search & filters
  • Business analytics
  • Responsive navigation

Design decisions

  1. 01Prioritise today’s activity
  2. 02Use consistent statuses across records
  3. 03Keep navigation predictable as the product grows

Technical implementation

Built to stay understandable.

The interface uses typed, reusable table, summary and navigation components, with responsive layouts for desktop and mobile management.

The challenge

Balancing information density with scanability and keeping frequent actions within easy reach.

What I learned

Information-heavy interfaces need careful prioritisation, reusable components and predictable navigation.

ReactTypeScriptTailwind CSSDashboard designData visualisationNetlify